How to Own the Title and Rank Better on Search Engine


If you publish contents on a certain topic and see few competitors on search engines, you own the title. You can own the title when you publish useful and informative content on the topic that is less covered by the online writers but popular amongst the web searchers.  

One of my 1000 plus online contents is titled “Fertility Symbols and Hindu Gods of Fertility.” Even after more than three years of publication, this article continuously generates traffic from search engines.

If you type the entire title and search on Google, you will find this article ranked at #4. If you search the keywords Fertility Symbols, you will find this article on #6, and if you search Hindu Gods of Fertility, you will find this article on #4. (the rank is always fluctuating, the rank I have stated here was at the time of writing this article).

Search engine rank is very fluctuating, therefore if you instantly search this on Google, you may find this article ranked one spot high or one spot low. Interestingly, once this article was at #2. The reason why it went down maybe because I have not updated this article in a while.

Here are few reasons why this article is successful.

  • The title is a niche topic. It attracts the visitors who are interested in fertility symbols, Hindu gods and Hindu gods of fertility.
  • The article uses moderately searched keywords such as fertility rituals, fertility symbols, and gods of fertility.
  • The topic is moderately searched but has less competition.

You can use my experience to write on less covered topic and own the title. However, you have to remember, there is no point of becoming 1 of 1. If you publish “How I cut my hair” and search on Google, you might find this on #1, however, it makes no sense when no one will search “How I cut my hair” on Google. Furthermore, the keywords you use in the title and the body of the content must have at least 500 hits in a month. If you publish a content with the keywords that is searched less, it does not matter even if you are on the first page.

There are various ways to get traffic. The most common traffic source is search engines. You get search engines traffic if your content is optimized for search engines. Search engines will catch your content based on the title and keywords. If you own the title, no one can beat you on the topic, not even wikipedia.

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  1. Profile photo of Priscilla King
    Priscilla King

    Interesting. I don’t “own” entomology by any stretch (although women who write about insects definitely have novelty appeal) and it’s not a popular topic, especially since I don’t recommend using corporations’ products to poison them…but my insect posts have been the steadiest traffic generators over the years.

    1. Profile photo of Vinaya
      Vinaya Post author

      If you find a niche and own the topics on your niche, you can expect a good traffic.

  2. Profile photo of Rex Trulove
    Rex Trulove

    I think you’ve been caught in a trap, my friend, though I do agree with what you said in essence. Google ‘personalizes’ the search engine to each individual. It keeps track of what you search for and what you view (anonymously). When you do a search, the results are tempered by what you actually looked at and what you searched for in the past. All of this means that just because something is the #4 on a search when you search for it, doesn’t mean that it will be #4 if someone else searches for it.

    Case in point: I just searched Google for Fertility Symbols and Hindu Gods of Fertility. Your article wasn’t in the top 30 results I got.

    To get a better idea of just where it is in the search standings, a person would need to totally log out of anything related to google so it would have no idea at all about who you are, and then make the search. Otherwise, the search results will be tainted. Even at that, since Google is likely to know who the other person is who is searching for the title, they are still most likely see the result in a different rank.

    The technology they use to do all of this was developed by Claria Corporation back when I worked for them, over 15 years ago.

    1. Profile photo of Vinaya
      Vinaya Post author

      I knew about Google Personalized search results, but did not know the details. I know if you search about hexacoptor on google, you will see hexacoptor ads where ever you on on the internet.
      Thank you very much for the explanation.

    1. Profile photo of Vinaya
      Vinaya Post author

      That’s true. Thanks for takin time to leave a comment.

    1. Profile photo of Rex Trulove
      Rex Trulove

      The good thing is that the flop side is also true. If you did a search on one of your articles and it ended up on the fourth page of search results, it doesn’t mean that someone else might not see it as the very first result. It tends to even out in the end.

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