If you publish contents on a certain topic and see few competitors on search engines, you own the title. You can own the title when you publish useful and informative content on the topic that is less covered by the online writers but popular amongst the web searchers.
One of my 1000 plus online contents is titled “Fertility Symbols and Hindu Gods of Fertility.” Even after more than three years of publication, this article continuously generates traffic from search engines.
If you type the entire title and search on Google, you will find this article ranked at #4. If you search the keywords Fertility Symbols, you will find this article on #6, and if you search Hindu Gods of Fertility, you will find this article on #4. (the rank is always fluctuating, the rank I have stated here was at the time of writing this article).
Search engine rank is very fluctuating, therefore if you instantly search this on Google, you may find this article ranked one spot high or one spot low. Interestingly, once this article was at #2. The reason why it went down maybe because I have not updated this article in a while.
Here are few reasons why this article is successful.
- The title is a niche topic. It attracts the visitors who are interested in fertility symbols, Hindu gods and Hindu gods of fertility.
- The article uses moderately searched keywords such as fertility rituals, fertility symbols, and gods of fertility.
- The topic is moderately searched but has less competition.
You can use my experience to write on less covered topic and own the title. However, you have to remember, there is no point of becoming 1 of 1. If you publish “How I cut my hair” and search on Google, you might find this on #1, however, it makes no sense when no one will search “How I cut my hair” on Google. Furthermore, the keywords you use in the title and the body of the content must have at least 500 hits in a month. If you publish a content with the keywords that is searched less, it does not matter even if you are on the first page.
There are various ways to get traffic. The most common traffic source is search engines. You get search engines traffic if your content is optimized for search engines. Search engines will catch your content based on the title and keywords. If you own the title, no one can beat you on the topic, not even wikipedia.
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