A website collaborates with different companies for monetization. A web page will pull earnings through ad impression and ad clicks. A visitor does not visit any web page to view ads, he/she lands on the page to read the content. While reading the content, he/she will also view the ads, if any ad interests him/her, he/she is likely to click the ad. The websites makes the money and it shares with the content creator.
The rule number one for web content creator is optimizing your content for search engines.
The rule number two is getting traffic.
The rule number three is making the visitor stay on your page longer
The rule number four is to optimize and show content related ads to increase the possibilty of the visitors to click ads.
You will earn from ad impression and well as ad clicks. If the visitors remain on your page for long duration, there will be better visibility of ads and chances of ad click increases.
The aforementioned points apply for the website that earns through search engine traffic. View duration is important to make money from online articles. You can see the view duration on your articles, by linking your site with google Analytic. Longer view duration means the visitor actually read the content. Longer view duration means the visitor also viewed the ads displayed on the page. The visitor viewing the ads means he/she is likely to click the ads.
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