You must have heard me right. If you are doubting then I will repeat for your sake. Sites will not be using pop-up ads. But they earn revenue for the sites. Oh, yes, they do. YET here are the reasons:
1. The Ads Disturb the Users
It is very disturbing for ads to pop up anytime you want to do your work. Maybe you want to comment on an item, and an ad suddenly pops up and blocks the comment box. When you click, alas, it is on the ad. Then you find yourself in another window. You struggle. Yes, I mean exactly that. You struggle to close the ad window and go back to the comment. You get disturbed and may abandon trying to comment. There are too many pop ups. You want to read, there is a pop up. You want to write and ads do pop up as well.
The ads also stop or slow the loading of pages on the site. Members who need to earn from the ads may stop working on the site because they become frustrated at not being able to accomplish their work.
I wonder who will enjoy these disturbing pop-ups. Wait! Will you enjoy the site? No! You will not. It is the case of disturbing pop up ads.
2. The Pop-up Ads Can Make Google Underrate the Site
Google have announced steps to punish sites which uses pop-up ads. This move has been reported by BBC. The move is aimed to discourage sites from using this type of ads. The sites will be ranked low.
Wow, this is serious! Most sites especially writing or blogging ones want to be ranked high in search engines. SEO is taken very seriously. If the ranking could be destroyed by pop-up ads then they better be removed.
3. Pop-up Ads Fail at the Purpose They Are Supposed to Serve
Pop-up ads are supposed to be an advertisement of certain goods and services. They can inform readers of a product and encourage them to buy or use it. If they end up annoying the person they are supposed to entice, this can ensure use of the product is lacking.
4. Some Pop-up Ads Are Offensive
Some ads come with nudity, which make some decent members to work in secret. They do not want to be associated with the site, due to the offensive nature of its pop-up ads. One cannot work in view of children and other respectable people.
Other pop-up ads are offensive to some religious beliefs. Some religions are very particular about what they eat and how they dress. When ads on the contrary pop up, it can potentially offend such people.
5. Some Sites Might Be Mistaken Due to Pop up Ads
You are on a blogging site. As you try to work, an ad pops up. You click on it. You might mistake the site for a click-to-pay site. The site therefore changes from what it was to another.
Another example is when dating sites keep popping up. It is as if you are on a dating site.
Featured image: jorisamonen/Pixabay/CC0