Tuesday, August 02, 2016
As I listen to the OC Meetup webinar, although it is a youtube video interview, I noticed the time is 10:10am. The webinar started at 9:30am, and it lasted for one hour. Adeo Ressi interviewed Conrad Egusa about effective Public Relation for startups. But I think that the ideas can also be used for other businesses and blogging as well as promoting a website. He mentions that social media networks can be an important tool to promote your business, website, and/or product/service.
The 6 Steps to Get More Media Attention
- Formulate: Create business launch and announcements
- Amplify: What is your Vision? Where do you see yourself in the next 5 years?
- Messaging: Create Email Pitch, but keep it short, around 200 words. You can also do an Embargo decision.
- Outreach: Email certain people to announce an Exclusive Embargo decision.
- Unrelenting: Contact everyone for coverage.
- Strategize: Do a Press Release every 8 to 12 weeks, announcing milestones, new features, and your current story.
As I read these 6 steps, I noticed that it is similar to a Marketing or Business Plan. I also notice that the first letter of each word spell F.A.M.O.U.S.
I think you can do all this yourself, and for free, and you don’t need any newspaper or TV network to promote your business, website, product/service, and blog/vlog page.
Pitch is a lead with social proof. Add something interesting about yourself in order to make yourself stand out among competitors. Also, include your Linkedin Profile link for credibility of your story because a lot of media people make up fake stories to get attention.
Avoid scams by knowing the names of the people who are you are working with.
Press Releases must be kept factual. And, write the most important and interesting information in the first paragraph. The first two sentences should always get the reader hooked. Keep the press release short because no one really wants to read too much or even has the time to read press releases.
Post your blogs from blogging platforms at your social media networks. Provide tips and lists in these blogs to help others succeed. Such blogs might include How-To Steps. Some blogging platforms might include Medium, Blogjob, Mykites, Blogbourne, and Blogger. But I am sure there are many more blogging platforms.
Use current news stories in the industry to create your own article.
In order to minimize risk, consider negotiating.
For Public Relations, traffic, and sale leads, check out this Leadboxer website.