Ruby’s Tips for Newbies: How Keywords Can Boost the Success of Your Posts

Keywords are an important part of writing for the internet. Keywords are what people look for when they do a Google search. So when you write a post, you want to be thinking, “What would I enter into Google if I were a stranger searching for my post?”

When you sit down to write a post, first decide what the main idea or main topic of your post will be. For my post, the main topic is, of course, “keywords.” And you can see that I used that as the first word of my article. I will repeat it several times: at least once in a heading, once in the caption and alt tag for my image, and several times throughout the body of the post. I will also be sure to include my keyword in the title and the last paragraph of the post.

Using Two or More Keywords in Your Posts

A secondary keyword for this post is the phrase, “Google search.” Because the main reason we’re concerned with putting keywords into strategic places in our posts is the search engines.
We want to write for people, but we also have to think that people use search engines like Google to find our posts. And it’s the people who visit from social networks and search engines who help us earn the best part of our revenue as a writing community. So we want our posts to be “discoverable.” That is, we want people to be able to find our articles in a Google search.

Mistakes Bloggers Make With Their Keywords

The worst mistake most bloggers make with keywords is not including them in the title or the opening words of their posts. How many times have you seen a post with a title like “What Happened Today” and an introductory paragraph that starts, “Hi my friends, it’s good to see you! How are you all doing today? I want to tell you the weather here is very bad because it’s been raining all day….”?

That blogger just wasted both her title and her opening paragraph!

The search engines will look for keywords in her post, but in all likelihood they’ll find a bunch of words like “weather” that have nothing to do with the topic of the post. So her post will be classified as a weather post, but not a very good one. The article will rank very low in the Google search for “weather.” And Google probably won’t index the page for its main topic at all.

But wait a minute! What was the main idea?

We still don’t know. From the title, it could be anything from a massive earthquake to a promotion at work. Or maybe it’s just about someone’s dog going missing. That’s why the keywords – and their placement – are so important. They help search engines like Google and Bing decide where to index a post. And they help human readers who see your post in the Google search results or on a social network decide if it’s something they want to read.

I will be writing more about keywords and how to use them to improve the search ranking of your posts in the future. But for now, I’d like to challenge everyone to pick one or two keywords before writing a post. Be sure to put them in the title and opening lines, in the body of the post and the last paragraph, and in your post excerpt and tags. When you add images to your post, be sure to include keywords in your alt tag and in your image caption or description. This helps both people and search engines figure out what your post is all about!

How to know what your keywords are and where to put them in your posts | #blogging #SEO

Be sure to include your keywords in your image alt tag and caption!
If you want to pin this article, feel free to use this image. It’s optimized for Pinterest!
(Image from a public domain photo by FoxDesign/Pixabay)

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Original content © 2016 Kyla Matton Osborne

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    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      Keywords and SEO are a bit tricky but with this first step, you will be getting the idea of what keywords are and where to place them in your posts. It’s also important to remember to put them in the title, the image, and the excerpt. So don’t forget!

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      I think we could all use help with keywording, Sandy. It’s tough to come up with a keyword that’s going to work, especially with all the competition out there! SEO is a real art….

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      I wrote this one just for you, John!!!

      Seriously though, it has taken me years to really understand how to work with keywords. And I still feel like I’m swimming in the baby pool! And of course, Google changes their algorithm many times a year. So it’s tough to keep up! I actually know writers who spend a good bit of time going back through old posts to update them so they’ll come up in the Google search!

  1. Profile photo of grace

    i searched for this article with the keyword ‘keywords’ but did not find it through Google Search.
    About including keywords in the title for posts that have surprises in store and therefore those surprises could include anything under the sun how will that be managed in a title

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      Well Grace, I’m glad to see you’re doing your homework! Let me give you a little more homework to do on the subject:

      1) Check how many other articles have used the keyword “keywords.” You can find that info in a Google search.

      2) Consider that this is a very new post on a brand new blogging site that doesn’t have a very high rank yet.

      3) Consider that there are a lot of SEO experts who are already writing on this topic, and they will get priority in the search rankings because of their established reputation.

      4) Let me know what you think about choosing a keyword that has such huge competition for rankings. Is it likely to result in a good placement in the short term? Could it possibly result in a good placement in the long term, if it’s well promoted and the site ranking rises?

      I used this post as an example but didn’t expect it to rank well immediately. It was written for the benefit of the BlogBourne community, in hopes that other writers could improve their writing and be stronger contributors to the site.

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      We are all constantly learning about SEO and keywords. It is a constant process, so welcome to an endless journey 🙂

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      This is just really basic stuff, @swalia. Like teaching school children to write out their ABCs. There are many more layers, like using long-tailed keyword phrases and finding keywords that will better allow us to compete.

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      Thanks for helping to spread the word, Andria! Keywords are going to become an important part of writing on BlogBourne in the future. It’s good for all of us to learn whatever we can about how to use them to improve our SEO 🙂

  2. Profile photo of JoDee Stout
    JoDee Stout

    I tried using a “keyword” site and their keywords and I wrote those words and NOTHING was highlighted!! lol Guess you have to know how to use the keywords in your blog!!

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      Do you mean a keyword density analyzer, JoDee?

      If you want to check what words are coming up in your own posts as keywords, try the SEOBook Keyword Density Analyzer ( or WordCounter ( These tools will tell you which words are most often repeated in a post that you are in the process of writing. If the words seem relevant to your topic, you’re on the right track 🙂

      Let me know how those work for you. And if you ever want help with a post here on BlogBourne, you can save it to Draft and message me with the title. I can give you some pointers about where to add a few more of the words that are relevant to your topic – both keywords and words that have the same meaning 🙂

  3. Profile photo of Barbara Radisavljevic
    Barbara Radisavljevic

    You just hit another home run with this post. I think you ought to edit the posts in this series a bit and compile them for an ebook for all beginning bloggers. You are performing a great service for the site and all its members. Many people want to write great posts and just don’t know how.

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      I do hope it helps people, Barb! I know it took me a lot of years to learn the things I now know about blogging and writing for the web. Keywords and SEO made sense in theory, but it took a long time before I had even a decent grasp of how to choose the right keywords – and of course, a lot of that has changed in recent years!

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      I think a lot of “veteran” writers can use the help too! Many of us have never learned the basics of web writing and, unfortunately, some other social blogging sites have given people the mistaken belief that their content was earning well when it was doing very poorly at bringing in external views.

    1. Profile photo of Kyla Matton Osborne
      Kyla Matton Osborne Post author

      Not just “encourage” but also “teach.” I wrote with many fabulous freelancers on sites like Associated Content, and I got lots of kudos from them for writing quality content. But most of what I’ve learned about SEO, I learned on my own. The other writers always just assumed because my posts were well-written, my SEO must be great too. It took a long time to learn the little I have learned because nobody was really checking or giving concrete info on the best practices. Everything was so vague…

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