Keywords are an important part of writing for the internet. Keywords are what people look for when they do a Google search. So when you write a post, you want to be thinking, “What would I enter into Google if I were a stranger searching for my post?”
When you sit down to write a post, first decide what the main idea or main topic of your post will be. For my post, the main topic is, of course, “keywords.” And you can see that I used that as the first word of my article. I will repeat it several times: at least once in a heading, once in the caption and alt tag for my image, and several times throughout the body of the post. I will also be sure to include my keyword in the title and the last paragraph of the post.
Using Two or More Keywords in Your Posts
A secondary keyword for this post is the phrase, “Google search.” Because the main reason we’re concerned with putting keywords into strategic places in our posts is the search engines.
We want to write for people, but we also have to think that people use search engines like Google to find our posts. And it’s the people who visit from social networks and search engines who help us earn the best part of our revenue as a writing community. So we want our posts to be “discoverable.” That is, we want people to be able to find our articles in a Google search.
Mistakes Bloggers Make With Their Keywords
The worst mistake most bloggers make with keywords is not including them in the title or the opening words of their posts. How many times have you seen a post with a title like “What Happened Today” and an introductory paragraph that starts, “Hi my friends, it’s good to see you! How are you all doing today? I want to tell you the weather here is very bad because it’s been raining all day….”?
That blogger just wasted both her title and her opening paragraph!
The search engines will look for keywords in her post, but in all likelihood they’ll find a bunch of words like “weather” that have nothing to do with the topic of the post. So her post will be classified as a weather post, but not a very good one. The article will rank very low in the Google search for “weather.” And Google probably won’t index the page for its main topic at all.
But wait a minute! What was the main idea?
We still don’t know. From the title, it could be anything from a massive earthquake to a promotion at work. Or maybe it’s just about someone’s dog going missing. That’s why the keywords – and their placement – are so important. They help search engines like Google and Bing decide where to index a post. And they help human readers who see your post in the Google search results or on a social network decide if it’s something they want to read.
I will be writing more about keywords and how to use them to improve the search ranking of your posts in the future. But for now, I’d like to challenge everyone to pick one or two keywords before writing a post. Be sure to put them in the title and opening lines, in the body of the post and the last paragraph, and in your post excerpt and tags. When you add images to your post, be sure to include keywords in your alt tag and in your image caption or description. This helps both people and search engines figure out what your post is all about!
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Original content © 2016 Kyla Matton Osborne
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