Some people who do not know much about writing think that you simply write the article, upload it to the site and you are done. Truthfully, writing your article is just the first step, if you want to succeed and make money. Just because the article is sitting there on your profile doesn’t mean people are going to flock to it to give you those all-important page views we all desire.
For instance, I would never have heard of Blog Bourne if Kyla Matton Osborne hadn’t done such an excellent job of promoting the site to social media. Writers have to think of the site they write on and the articles they publish as something they are trying to sell, much like someone who sells Avon or any other tangible item.
Where and How to Promote?
There are any number of social media sites you can promote your article on. The first step is to have a Google+ account. As soon as your article is published, share it on there. Write up a nice intro, add hashtags and send it out into Google Land. Facebook is another good place because you probably already have an account and a lot of friends who will see your article.
You can even create your own writers page on Facebook. But do not be a link dropper. What I mean by that is, don’t just paste your links there and never do anything else on the page. Keep it active by posting and sharing other things. Share a funny or entertaining Meme that pertains to writing, or make a post telling the readers what you are writing about that day. Engage them to keep them coming back.
Don’t forget to share the actual site that you publish on. If you have a referral link, share it and let people know you are proud to be associated with the site. Tell another writer about the site you write for and be enthusiastic about it. If there are downfalls, explain them but also state why you are okay with them at the moment.
Blog Bourne is a new site, which might discourage some, but also tell writers that while it is a new site, it is growing rapidly and has many excellent writers already signed up. Sell your writing site and your own posts as if you totally believe in their success, which you should. It’s like any other product. Would you purchase something from someone if they said, “Well I don’t like this, but will you buy it from me anyway?”
Promote Without Spamming
This sort of goes hand in hand with “link dropping.” If all you do is drop your link and disappear, you will soon get a reputation for spamming sites and groups. Social media sites, groups and forums are meant to be places for people to hang out, get to know each other and read interesting things. If your article has nothing to do with the group and has no value to the group members, do not bother them with your link.
Dropping irrelevant links and never staying to participate not only gives you a bad name as a writer, it also hurts the site you write on. After all, it is not only your name on that article, you are also representing the site because its name is on that article too.
Promote Your Site, Your Articles and Your Fellow Writers
Yes, time is money for most of us and we would all prefer to just sit and write, hit the publish button and go on to the next article to write. The thing is, a writer who is social and helpful to other writers and their writing site also earns a good reputation…not only as a good writer but as a good person as well.
Time your day so that you allocate a portion of it just for promoting and socializing. Don’t think of it as taking time away from writing, think of it as part of the job of being a good writer. Read some other articles while you have morning coffee. Leave a meaningful comment, or even ask a question to engage the writer. Be a writer with a strong social following and watch your success build.
Promote and be proud!
Writing is an art and a craft to be proud of. Promote your art, yourself and the sites you use with pride.
“I am a dreamer, a thinker, a weaver of words.” Donna
Image is from Pixabay CCO Public Domain/geralt