When I wrote my first post on BlogBourne my first thought was “Hey, where is Yoast?”
I miss my Yoast!
What Is Yoast?
Yoast is a free plugin (feature) that is added to many WordPress sites. The platform BlogBourne uses is WordPress so I thought it would be a natural addition. I suspect it may be in the future as the site is rolled out.
If you own your own WordPress site then you more than likely have access to Yoast.
Yoast is a technical roadmap to help you write a SEO post. Yoast is already programmed to analyze how a post should be written to help search engines favor the content.
Yoast provides an analysis of the post, as you can see by the screenshot below, as to how the current current ranks as to what is needed to turn the post into a SEO friendly post. Then there are suggestions as to what can be done to improve the SEO of the post to meet the Yoast standards.
Ultimately your post is given a red light which includes suggestions how to alter the post. Yellow light or a green light.
An example of a red light post would be 150 words with an untagged image.
A yellow light would include posts below 200 words. You will note BlogBourne currently requires 200 words, but for Yoast a minimum of 300 words is required.
A green light would be a post of 300 words or more, image with description, keywords etc. You do not have to meet all the elements of a Yoast post to receive a green light, but do need to meet most.
How Is Yoast Helpful With SEO?
Yoast can help you identify the elements of a SEO post which will ultimately assist search engines to favor the post. Traffic of course can equal views, revenue, exposure to your site.
The quality of the content is subjective and Yoast does not assist with the content. It simply analyzes the content to its’ formula for SEO success.
Yoast is an excellent way to learn the elements of SEO. A thumbnail version of all the SEO tips rolled into a helpful formula.
Why Haven’t I Seen Yoast?
Including Yoast as a feature to use when writing a post is dependent upon the website owner and the platform. The technicalities of why or why not it would be included is not in my technical wheelhouse so I would not hesitate a guess.
So perhaps the future of BlogBourne will include Yoast? You certainly can write a personal experience post and tweak the post to be SEO friendly.
There is a learning curve, but learning SEO elements will definitely assist if search engine traffic is a goal along with social media traffic.