Have you heard that “Beauty is in the Eye of the Beholder?” That also applies to the content you post on the internet. Your words can be fantastic, but if it isn’t presented well, a viewer won’t even attempt to read what you have written. Let’s talk about some ways to put a little shine on your words and present them in a way readers will like what they see immediately.
Avoid Long Paragraphs and Sentences
This is one of the biggest mistakes people make in writing on the internet. Readers do not like big chunky paragraphs that take on an appearance of looking like a big old square when they view it. Keep your paragraphs small. More white space between each group of words is easier on the eyes and easier to read.
Three to four lines is plenty for each paragraph. Avoid long winded sentences as well. If your sentence is running over two lines long, try to restructure it and make two shorter sentences. I have read sentences that span three lines and it gets confusing to the reader. Short, concise sentences work much better than a big, long rambling one.
Break it up with H2 Headers
H2 Headers are nothing more than short intro titles that state what you are talking about. That’s what I have done in this article. These headers stand out and tell the reader what they are going to learn from the next paragraph or two. Type your paragraph subtitles in when you write your article. Highlight the text you want to convert to H2 in the template.
You can easily set H2 Headers using the Blog Bourne publishing template. Under the box that says “Font Family” there is an icon that says Toolbar Toggle. Click on that and more useful tools for editing will open. Go over to Format, Headings and then click on Heading2. Your subtitle should be big and bold now.
Choose a Great Picture
A picture will draw your audience in even before they look at the title. Choose a photo that defines what your article is about. You can find many choices on Pixabay or Flickr. Just make sure the photo is free to use and has a CC license. Don’t worry, I plan to write more about copyrights and photo usage at a later date.
If at all possible, take your own photographs and upload them with your article. I keep my cellphone handy and take random shots that I might be able to use later. That way, I know I have a picture I can legally use because it is mine. Always state where you got your photo.
Presentation is the Key
Just like with food, you have to entice people with the way your article looks. Be sure to present it in the best possible way. Remember that your name is also displayed on that article. Make it one you are proud to have your name on. Writing is like an art. We as writers, are in fact, creating a beautiful work of art, only our canvas is a computer screen…Let the artist in you shine!