Great Content Also Needs a Great Presentation

Have you heard that “Beauty is in the Eye of the Beholder?” That also applies to the content you post on the internet. Your words can be fantastic, but if it isn’t presented well, a viewer won’t even attempt to read what you have written. Let’s talk about some ways to put a little shine on your words and present them in a way readers will like what they see immediately.

Avoid Long Paragraphs and Sentences

This is one of the biggest mistakes people make in writing on the internet. Readers do not like big chunky paragraphs that take on an appearance of looking like a big old square when they view it. Keep your paragraphs small. More white space between each group of words is easier on the eyes and easier to read.

Three to four lines is plenty for each paragraph. Avoid long winded sentences as well. If your sentence is running over two lines long, try to restructure it and make two shorter sentences. I have read sentences that span three lines and it gets confusing to the reader. Short, concise sentences work much better than a big, long rambling one.

Break it up with H2 Headers

H2 Headers are nothing more than short intro titles that state what you are talking about. That’s what I have done in this article. These headers stand out and tell the reader what they are going to learn from the next paragraph or two. Type your paragraph subtitles in when you write your article. Highlight the text you want to convert to H2 in the template.

You can easily set H2 Headers using the Blog Bourne publishing template. Under the box that says “Font Family” there is an icon that says Toolbar Toggle. Click on that and more useful tools for editing will open. Go over to Format, Headings and then click on Heading2. Your subtitle should be big and bold now.

Choose a Great Picture

A picture will draw your audience in even before they look at the title. Choose a photo that defines what your article is about. You can find many choices on Pixabay or Flickr. Just make sure the photo is free to use and has a CC license. Don’t worry, I plan to write more about copyrights and photo usage at a later date.

If at all possible, take your own photographs and upload them with your article. I keep my cellphone handy and take random shots that I might be able to use later. That way, I know I have a picture I can legally use because it is mine. Always state where you got your photo.

Presentation is the Key

Just like with food, you have to entice people with the way your article looks. Be sure to present it in the best possible way. Remember that your name is also displayed on that article. Make it one you are proud to have your name on. Writing is like an art. We as writers, are in fact, creating a beautiful work of art, only our canvas is a computer screen…Let the artist in you shine!

Photo: CCO Public Domain


Your computer screen is a canvas for your art.

Your computer screen is a canvas for your art. Make it as appealing as possible.


  1. Barbara Radisavljevic

    You are correct, of course, but this tells me much about today’s blog readers. Some of our greatest authors use complex sentences that span more than three lines. Some ideas take more than three or four sentences to express. A paragraph is supposed to start when beginning a new idea — not just because it’s time for white space. As recently as 1996, a collection of Jack Smith’s Los Angeles Times columns has several that include paragraphs of four sentences or more and sentences longer than two lines. Janette Oke, a popular contemporary Christian fiction writer, does the same.

    Today’s students can’t or won’t read what popular writers of what we now call classics wrote in the 1800’s and early 1900’s. Even Elizabeth Speare’s book for middle graders, The Bronze Bow, has plenty of paragraphs over ten sentences long, though the sentences are short. Even Montgomery’s Anne of Avonlea has sentences and paragraphs that would not fit your guidelines. It’s no wonder that many voters now base their decisions on short soundbites and commercials. They no longer have the attention span of older generations.

    1. Donna Thacker Post author

      You are correct, Barbara. Internet readers do not have a good attention span. They prefer to skim quickly and go. Most tell you to write your posts as if you expect an 8th grader to read them. Sad but true.

  2. Tania K Cowling

    Good tips as always. Yes, I’m finding that short, concise paragraphs, some information bulleted and numbered is the way to go. Many readers find a topic they want to learn about and just skim through it. So, let’s make it easy for them to read. 🙂

  3. Vickie Ewell

    Since I have vertigo, I can’t focus long enough to read long blocks of text. If I open an article and don’t see lots of white space, I’m likely to click away unless the topic is too compelling not to. I personally have trouble writing long, complex sentences, but I’ve been working on that lately.

    1. Gil Camporazo

      I join with you. It is clear as water. This is an informative article on writing that counts, that makes readers comfortable. Everything is done in a real perspective.

  4. Gil Camporazo

    Internet reader finds too boring to read long sentences. Same with a lengthy paragraph. In the news, this is so required. But other than that, sometimes an exception is tolerable. In your case for example. Let’s check this sentence if how many words: “Readers do not like big chunky paragraphs that take on an appearance of looking like a big old square when they view it.” You may break this into two short sentences.

  5. Jacky Hughes

    I think the comments here have given me foid for thought. Should we write the same book as an eBook and on paper?

    H2 headers are useful and seeing a reasonable amount of white space helps too.

  6. Jo Pin

    Content is king. But some readers overlooked the content, and just read the title and the last paragraph and look at the image. Thank you for sharing your ideas.

    1. Donna Thacker Post author

      Yes it really does! I want an article to look nice before I ever start reading it. If it is one big long paragraph, I won’t even bother.

    1. Donna Thacker Post author

      So glad the article showed you some pointers. I enjoy writing things that can help people out. Writers should always be willing to help other writers any way they can. That’s how we all learn and grow.

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