Ruby’s Tips for Newbies: How Grammar Affects the Earning Potential of Your Posts

Grammar is currently an issue for many of the writers at BlogBourne. I know that a lot of our member writers are not native speakers of English. Having written in my second language professionally, I know how challenging it can be to write in a language that isn’t yours by birth. My hat is off to all of you who make that effort each day! I have to admit that I wouldn’t want to write in a foreign language each day. Just writing quality posts in my mother tongue is challenge enough!

Why Should We Care About American Visitors?

But, like it or not, the money comes from writing in English – and writing for a Western audience. If you watch a ranking site like Alexa, you’ll see that currently a very large number of BlogBourne’s daily visitors are located in the United States. It fluctuates, but it’s somewhere around 30% – 40% on any given day. And these are the visitors who are responsible for the bulk of the ad revenues.

You know, the revenues that are going to help determine how much your coins are worth?

How to Write for an American Audience

In order to keep getting those American visitors, BlogBourne needs to have lots of content that will interest people who live in the US. That means writing that can be easily read by the average American. How do we do that:

  • Articles should have decent English grammar;
  • Posts should focus on topics that will interest an American reader;
  • Watch out not to use any local slang or jargon in your posts, unless you’re going to explain what the words mean.

You can find more help on how to target a Western audience while still writing about your home and culture in “Why Do You Need to Write for an American Audience?

Help with English Grammar

Do you need help to improve your grammar? Whether you’re a native English speaker or a writer for whom English is an acquired language, it’s good to have some tools on hand that will help you to check and edit the grammar in your posts. Here are some ways you can manage your grammar:

  • Check out the Hemingway Editor. It’s a free online app where you can write and edit text. Use it as a word processor, or just paste your text into the form when you want to check it. The app will help a lot with sentence structure. It mostly looks for sentences that are too difficult to read.
  • Try installing one of the free apps from Grammarly. You can get a browser extension, an app that works in Microsoft Office, or one that works right in Windows. I’ve been using the browser extension for a couple of months and I can say that it picks up grammatical errors that would slip right by the grammar checker in my word processor!
  • The last point isn’t another tool, but more of a reminder. Don’t forget to check your title, excerpt, image caption, and image alt text in your grammar checker too! A grammatical error in your title, especially one that makes it difficult to tell what your post is about, is a huge turn-off. Don’t lose readers over a glaring mistake in those few words that most people actually will read!


Blogging basics: Why grammar matters and how to target an American audience | #grammar #ESL

Grammar is a challenge for many BlogBourne writers
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Original content © 2016 Kyla Matton Osborne

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    1. Kyla Matton Osborne Post author

      Brenda, do you read it a sentence at a time backwards? Or a paragraph at a time? I’ve noticed that I sometimes proofread chunks of a text after I’ve done a bit of editing. Often, I will start near the bottom and proof one paragraph at a time, moving towards the top.

      Whatever helps us to correct our grammar and the little typos is good, I guess!

      Which grammar checkers do you use? I’d love to know if you recommend them.

  1. Deb Jones

    This article is chock full of important information for writers of all experience levels and whether English-speaking by birth or not. I know sometimes I become so caught up in getting an article or post written, a decent title chosen, SEO, etc., that I sometimes allow my grammar to slip. It can cost viewers/readers and also takes away from your authority in writing about a topic.

    1. Kyla Matton Osborne Post author

      That’s an excellent point, Deb! Poor spelling or grammar, or stilted English that doesn’t flow naturally for a native English reader can give the impression that the author is uneducated. It does reduce any authority that author has, whether it’s justified or not. This will add to the loss of page views that comes from poor or no SEO, lack of visuals in the body of the text, etc.

    1. Kyla Matton Osborne Post author

      That’s an excellent observation, Gina 🙂

      Yes, reading good texts does help to improve our writing, as does practice.

    1. Kyla Matton Osborne Post author

      From the sounds of it, John, you can’t English very well right now! Maybe it’s time for less editing and another nap 😛

  2. Pat Z Anthony

    We really have to applaud those writing in English if it is not their first language. There are so many challenges that others would never realize.

    1. Kyla Matton Osborne Post author

      Indeed, Pat! It takes so much effort to write in another language. Even if you are very fluent in the spoken language, writing it is a more difficult task. It’s very draining!

  3. BrendaMarieFluhartyClapp

    @/ruby3881 You just gave me a great idea for a post. I read if in sections, sometimes why I am writing. Right now I don’t have a good words program so I am writing everything in Grammarly. I also use rightwriter.

    1. Kyla Matton Osborne Post author

      I’m not familiar with rightwriter. Is it a word processor?

      I use LibreOffice, which is a free office suite that replaces Word and the other programs in the MS Office suite. If you’re in need of a word processor, check it out 🙂

    2. BrendaMarieFluhartyClapp

      Thank-you so much. I am going to write an article about how I check my grammar. I can’t change the font size in my words program that is why I am writing in Grammarly.

    3. Kyla Matton Osborne Post author

      Brenda, I find LibreOffice really handy. Haven’t tried the Windows version of the Grammarly app, but I wonder if it would sit right in LibreOffice, the way the browser extension works seamlessly when I type text online?

  4. Barbara Radisavljevic

    I remember writing an essay in German once for a competition, and it was very hard. My knowledge of German was confined to my college German class and mostly a reading knowledge. My hat’s off to anyone writing in a non-native tongue.

    1. Kyla Matton Osborne Post author

      Even for someone whose spoken language is quite fluent, it’s very time-consuming to write those same words down. It takes a great deal of effort, so I do applaud all of our international writers who work in an acquired language on sites like BlogBourne.

  5. ksridharprasad

    Thanks for the post really it will help newbies like me, I think all those grammar checking application are not free? At this initial stage nobody wish to invest money for writing, when I’m in USA, I depend on survey sites there no need of grammar and need not require 300 or 400 words articles for little money.

    1. Kyla Matton Osborne Post author

      Both Grammarly and the Hemingway Editor offer a free version. There’s no need to spend money on a grammar checker.

    1. Kyla Matton Osborne Post author

      If you need help with anything, don’t hesitate to ask. We want to see all our writers succeed. If grammar is a problem for you, or you don’t know where to find a safe image for your post, we can help.

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