Grammar is currently an issue for many of the writers at BlogBourne. I know that a lot of our member writers are not native speakers of English. Having written in my second language professionally, I know how challenging it can be to write in a language that isn’t yours by birth. My hat is off to all of you who make that effort each day! I have to admit that I wouldn’t want to write in a foreign language each day. Just writing quality posts in my mother tongue is challenge enough!
Why Should We Care About American Visitors?
But, like it or not, the money comes from writing in English – and writing for a Western audience. If you watch a ranking site like Alexa, you’ll see that currently a very large number of BlogBourne’s daily visitors are located in the United States. It fluctuates, but it’s somewhere around 30% – 40% on any given day. And these are the visitors who are responsible for the bulk of the ad revenues.
You know, the revenues that are going to help determine how much your coins are worth?
How to Write for an American Audience
In order to keep getting those American visitors, BlogBourne needs to have lots of content that will interest people who live in the US. That means writing that can be easily read by the average American. How do we do that:
- Articles should have decent English grammar;
- Posts should focus on topics that will interest an American reader;
- Watch out not to use any local slang or jargon in your posts, unless you’re going to explain what the words mean.
You can find more help on how to target a Western audience while still writing about your home and culture in “Why Do You Need to Write for an American Audience?”
Help with English Grammar
Do you need help to improve your grammar? Whether you’re a native English speaker or a writer for whom English is an acquired language, it’s good to have some tools on hand that will help you to check and edit the grammar in your posts. Here are some ways you can manage your grammar:
- Check out the Hemingway Editor. It’s a free online app where you can write and edit text. Use it as a word processor, or just paste your text into the form when you want to check it. The app will help a lot with sentence structure. It mostly looks for sentences that are too difficult to read.
- Try installing one of the free apps from Grammarly. You can get a browser extension, an app that works in Microsoft Office, or one that works right in Windows. I’ve been using the browser extension for a couple of months and I can say that it picks up grammatical errors that would slip right by the grammar checker in my word processor!
- The last point isn’t another tool, but more of a reminder. Don’t forget to check your title, excerpt, image caption, and image alt text in your grammar checker too! A grammatical error in your title, especially one that makes it difficult to tell what your post is about, is a huge turn-off. Don’t lose readers over a glaring mistake in those few words that most people actually will read!
Are you ready to take the plunge? Come join BlogBourne and see what sets it apart from other writing sites!
Original content © 2016 Kyla Matton Osborne
This article was published on BlogBourne. If you are reading this content anywhere else, it has probably been stolen. Please report it to me so I can address any copyright infringements. Thank you!